Yellow Gold Sales Increase in 1st Quarter of 2018

Industry experts point to Meghan Markle’s, the new Duchess of Sussex, preference for yellow gold and the public’s fascination with her and all things related to the royal wedding as the reason behind the increase in sales during the first part of 2018.  During an interview with the BBC last November, Meghan’s declared that yellow gold is her favorite metal and that her new engagement ring is set in yellow gold. 

According to the World Gold Council, “the first three months of the year were the strongest first quarter for yellow gold jewelry demand in the United States since 2009.”  Sales for yellow gold started to heat up around the time Meghan and Prince Harry became engaged last fall and have steadily increased since then.  White gold, platinum and silver have been the metals of choice in fine jewelry as well as in engagement and wedding rings for the past 15 years.  Rose gold sales had been more popular than those for yellow gold, which was considered “outdated.”

Now statistics show yellow gold jewelry sales are up approximately 30 percent already this year and are expected to go even higher through the rest of the year.   Alistair Hewitt, the World Gold Council’s Director of Market Intelligence explains that celebrity jewelry purchases influence the general public’s choices.  Research from the Council done in 2016 discovered that “22 percent of U.S. women buying jewelry or luxury fashion were inspired by magazines and newspapers, with another 11 percent citing influence from celebrities.”

Padis Jewelry has also experienced an increase in yellow gold jewelry purchases.  Within our large inventory, we have an excellent selection of engagement rings and other fine jewelry set in 14K and 18K yellow gold, white gold, rose gold, and other precious metals.  Please visit our website to see our stunning collection as well as to set up an appointment to come in to one of our three San Francisco showrooms.   

  

Padis Jewelry, a family-owned business, has been a trusted source for buying exquisite certified loose diamonds, engagement rings and fine jewelry since 1974.  We are one of the only jewelers in the area that offers such an exclusive selection of top names in the industry as well as such a large inventory.  For an opportunity to view one of San Francisco’s most impressive collections, please contact us to schedule a visit.

Source: cnbc.com/2018/05/25/meghan-markle-makes-gold-sales-sparkle.html